The Corporate Strategy of Google Inc Case Study

The Corporate Strategy of Google Inc - Case Study Example y they Goggled while searching for it hence achieving its mission of â€Å"to organize the world information and make it universally accessible and useful (Chaffey, 2010). A corporate strategy is plans designed to achieve some specific or particular goal; otherwise it is cooperation scope and direction geared towards various business operation working together to achieve set goals. Google being information sharing company it require strict and laid down strategies which it should follow to ensure that it successfully progresses. This has made it have an experimental culture those empowers employees, but more importantly defending its core. This experimental culture can well be explained using a four part analysis (Rosen, 2008). The first part of the culture strategy is earn, then entice, defend and lastly to expand t Google’s 95% of its money come from advertising. Google has a very clear and distinct vision of what it wants to become. We dwell in the world that information is valued so much due to increase in intelligence, communication technological information, innovations and education, though organization and compiling of this information that need to be shared out Google comes into safe the world (Rosen,2008). The company revenue income in its ads is slowing down despite its continuous innovation and introduction of new services and products. This creates a bad picture for the company forcing it to look at other revenue streams to sustain growth. Advances are made, and others already made to launch chrome cast during the quarter this is mainly to see that Google dominates the market with less or no major competitors (Chaffey, 2010). Google generates higher percentage of its value from advertising where it competes primary with Microsoft, yahoo and facebook according to research and estimates, standard PC search ads accounts for above 30% of it total value and 60% of revenue. This however, recent trend in earnings indicates a decline in the online PC